I like your package

Is it just me, or do you also loathe packaging?

Apart from the obvious that it’s mostly all plastic, it’s largely impenetrable isn’t it? And often seems unnecessary and an overkill.

I’m a bit of a shopper. it’s my one talent really. Random spending. But, inevitably, anything new comes in packaging that you have to wrestle off. Take Take A Lot for instance. Those people, bless them, give extra thought to packaging because, presumably, the goods have to survive transportation. So, there is re-packaging in a lot of cases. Not that this always helps. Possibly because my order is then put on a donkey cart or something similar and driven over less than attractive roads to me.

A face wash I ordered recently arrived burst. (Yes, there is face wash here before you ask, we are not a nation of dirty faces). But, I was tempted in this case because it was a charcoal face wash, and I just can’t resist a charcoal anything really. Charcoal is so versatile don’t you find. Like bicarb and coconut oil. There must be 100 uses for these products. Must Google it. I take great comfort knowing that if I ever suspect I have been poisoned, I can just chug down my face wash and I am likely to survive the ordeal.

Back to the packaging. It’s that hard plastic shell that kills me the most. I really have to gird my loins when stuff arrives in that. I ponder on that movie Tom Hanks starred in where he was washed up on a deserted island and his only companion was the American football Wilson (or was it a rugby ball, is there a difference?). Anyway, what if Wilson had arrived in a hard plastic shell? And also washed up with him was a scissor in a hard plastic shell. The movie would not have done as well I’m sure. We would have all been gnashing our teeth in frustration.

Some years ago I met someone in the packaging industry. It was quite fascinating to hear her speak about it because it’s actually very complex and very competitive. Lots of math goes into packaging. She was absolutely fabulous. Hysterical really, very entertaining and great company.

But, that’s how psychopaths are aren’t they? Engaging and charming. Because really, this must be one of the criteria required to be in the industry, to be a complete sadist.

I’m sure she’s the exception.

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